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Home›Sweden project›Vipp Studio in Manhattan serves as both a showroom and an apartment

Vipp Studio in Manhattan serves as both a showroom and an apartment

By Suk Bouffard
July 11, 2021
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The owners of Danish design firm Vipp have remodeled a Tribeca loft that serves as their brand’s showroom and home base when staying in New York City.


Sofie and Frank Christensen Egelund designed the Vipp Studio as a space to present their range of products in situ and to live with their two children and their golden retriever.

The Vipp Studio is furnished with the products of the Danish brand

The couple spent a year renovating the 3,800-square-foot (350-square-meter) loft on the fifth floor of a former factory that dates back to 1883.

Located on Lispenard Street, it is close to the showrooms of many high-end design brands, including Orior, Egg Collective, and Allied Maker.

The gallery space presents an art collection
Gallery provides space for Vipp owners Sofie and Frank Christensen Egelund to display their art collection

Work with a Lebanese company Raëd Abillama Architects and stylist Colin King, the VIP the owners created an interior layout that harmonizes with the clean aesthetic of the brand.

“The Studio offers a rare opportunity to experience the soothing minimalism of the Vipp brand alongside the quietly playful sensibility of its creators,” a statement from the brand said.

Hardwick white walled bedroom
The couple and their family live in the New York showroom

Arranged as a functional apartment, the showroom is scattered throughout the high-ceilinged loft and bathed in light through 10-foot-high (three-meter) windows.

Ceiling beams, brick walls, wooden columns and other historic elements are painted in a neutral gray-beige tone called Drop Cloth from Farrow & Ball. A similar shade carries new Kvadrat curtains and padded panels.

Minimalist interior of the showroom
Clean interior reflects Vipp’s minimalist design philosophy

Vipp products are on display alongside iconic Danish designs like the PK 54 dining table by Poul Kjaerholm, which is accompanied by Vipp Cabin chairs in the kitchen.

The black kitchen modules and appliances, all by Vipp, sit next to the extruded aluminum carpentry built by Beirut-based Elie Chaker, which hides a custom wineglass storage area.

New York Menu Space

Menu opens exhibition apartment in New York

The Christensen Egelunds can display their art and sculpture collection in a gallery, separated by a glass partition from the master bedroom, in which the paint color darkens slightly to Hardwick White.

A large, airy living room is designed for entertaining and includes more Vipp pieces including a sofa, daybed and coffee table alongside another Danish classic: Alvar Aalto’s 31 armchair for Artek.

Living room with Vipp furniture
The spacious living room is designed to entertain clients and friends

The more private office space features a custom travertine desk surrounded by upholstered joinery that enhances the acoustics of the room.

One bathroom is covered entirely in striated Persian travertine, while another is clad in dark Ceppo stone which is carved to form such features as a scalloped shower.

Office with custom travertine desk
Custom pieces in the studio include a travertine desk

Overall, the showroom is meant to be regularly updated with new products and prototypes and to provide an overview of Vipp and its owners.

“Revealing how two meticulous designers appreciate their beloved finds and creations, the Studio represents a new showroom concept as a model of life and a vital inspiration site,” the statement said.

Scalloped shower in the bathroom
Dark Ceppo Stone is carved to form a scalloped shower

The Vipp Studio, open only by appointment, is the brand’s latest project that goes beyond the idea of ​​a traditional design showroom.

The company also makes whole prefabricated houses filled with its furniture and housewares, and one of them is converted into a hotel on the shores of Swedish Lake Immeln.

The photograph is from Adrien gaut.


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