The owners of Danish design firm Vipp have remodeled a Tribeca loft that serves as their brand’s showroom and home base when staying in New York City.

Sofie and Frank Christensen Egelund designed the Vipp Studio as a space to present their range of products in situ and to live with their two children and their golden retriever.

The couple spent a year renovating the 3,800-square-foot (350-square-meter) loft on the fifth floor of a former factory that dates back to 1883.

Located on Lispenard Street, it is close to the showrooms of many high-end design brands, including Orior, Egg Collective, and Allied Maker.

Work with a Lebanese company Raëd Abillama Architects and stylist Colin King, the VIP the owners created an interior layout that harmonizes with the clean aesthetic of the brand.

“The Studio offers a rare opportunity to experience the soothing minimalism of the Vipp brand alongside the quietly playful sensibility of its creators,” a statement from the brand said.

Arranged as a functional apartment, the showroom is scattered throughout the high-ceilinged loft and bathed in light through 10-foot-high (three-meter) windows.

Ceiling beams, brick walls, wooden columns and other historic elements are painted in a neutral gray-beige tone called Drop Cloth from Farrow & Ball. A similar shade carries new Kvadrat curtains and padded panels.

Vipp products are on display alongside iconic Danish designs like the PK 54 dining table by Poul Kjaerholm, which is accompanied by Vipp Cabin chairs in the kitchen.

The black kitchen modules and appliances, all by Vipp, sit next to the extruded aluminum carpentry built by Beirut-based Elie Chaker, which hides a custom wineglass storage area.

The Christensen Egelunds can display their art and sculpture collection in a gallery, separated by a glass partition from the master bedroom, in which the paint color darkens slightly to Hardwick White.

A large, airy living room is designed for entertaining and includes more Vipp pieces including a sofa, daybed and coffee table alongside another Danish classic: Alvar Aalto’s 31 armchair for Artek.

The more private office space features a custom travertine desk surrounded by upholstered joinery that enhances the acoustics of the room.

One bathroom is covered entirely in striated Persian travertine, while another is clad in dark Ceppo stone which is carved to form such features as a scalloped shower.

Overall, the showroom is meant to be regularly updated with new products and prototypes and to provide an overview of Vipp and its owners.

“Revealing how two meticulous designers appreciate their beloved finds and creations, the Studio represents a new showroom concept as a model of life and a vital inspiration site,” the statement said.

The Vipp Studio, open only by appointment, is the brand’s latest project that goes beyond the idea of ​​a traditional design showroom.

The company also makes whole prefabricated houses filled with its furniture and housewares, and one of them is converted into a hotel on the shores of Swedish Lake Immeln.

The photograph is from Adrien gaut.