A Macclesfield-based product and software development agency created the new app for SMARTY – a SIM-only mobile network owned by Three.

Blue Beck, which works with brands from healthcare technology and telecommunications to entertainment, won the account after a competitive pitch in 2020 and developed the app to support the brand’s vision of a simpler mobile network and more transparent.

SMARTY says it is building a network for today’s digital world, and its app is available now. It allows customers to check data, text and call usage, activate their SIM card, change their plan, refer friends to SMARTY, and more – with more features expected soon.

Clair Jones, Project Director at Blue Beck, said: “We are so proud to have developed this app for SMARTY, we have worked closely together over the past year and it is fantastic to finally be able to release the app for SMARTY. ‘application. The whole team has worked incredibly hard to make this app a great product for SMARTY customers. “

Barry Collins, Digital Manager at SMARTY, added, “SMARTY strives to be simple and honest and we wanted that simplicity to be evident in our application. Blue Beck did a great job running it while adding some online play with the SMARTY Marque.

“[We’re] very proud of the app and can’t wait to add more features and optimize it further with the team at SMARTY and Blue Beck. “