$ 1.5 billion valuation, $ 150 million in funding, BigCommerce integration, 69% customer growth
The leading partnership management platform also closed the first half with two acquisitions, expanded its client portfolio with brands such as Corkcicle, Puma, Skyscanner and Tempur Sealy, and added two new international offices.
NEW YORK, September 22, 2021– (BUSINESS WIRE) –impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the completion of a successful first half of fiscal year 2022. In particular, the company has closed a $ 150 million round table at a valuation of $ 1.5 billion, in preparation for an IPO. In addition, impact.com exceeded $ 100 million in annual recurring revenue, acquired two companies to expand its offerings, expanded its global presence by opening new offices in Denmark and Sweden, and launched an integration with BigCommerce, one of the largest e-commerce platforms in the world.
“In today’s digital world, consumers are in complete control. They determine how and when to interact with brands, letting businesses navigate a complex new environment of discovery and authorization, ”said David A. Yovanno, CEO of impact.com. “This is the world in which partnerships thrive, and impact.com enables clients to forge partnerships with publishers, creators, businesses and communities that consumers trust and use daily to learn, gain insight, interact and make purchasing decisions. Mature customers are seeing partnerships generate 28% of their revenue and grow 50%, proof that developing effective partnerships is now a key strategy for brands looking to connect more authentically with consumers. “
With the new BigCommerce integration of impact.com, the 60,000 BigCommerce merchants around the world can maximize their partnership potential with the ability to easily and directly launch affiliate and influencer programs without the help of developers. . Through this partnership, merchants have the ability to recruit partners, negotiate contracts, automate partner payments, track and attribute performance across devices, and communicate updates. This builds on impact.com’s stable of premier technology partnerships, giving all stakeholders in the partnership economy (brands, publishers and agencies) access to world-class solutions on a single platform.
Earlier this year, impact.com joined Shopify Plus as a Certified Application Partner for Influencer and Affiliate Marketing. With The impact.com partnership management platform, Shopify Plus merchants can quickly and easily launch and automate affiliate and influencer programs without developer involvement. Shortly thereafter, impact.com acquired Trackonomics, an SSP for publisher partner programs that provides page-level revenue attribution and ROI, and Affluent, an analytics and reporting platform. automation designed to help agencies manage partner programs for brands.
In June, impact.com launched Partnerships Experience 2021, a one-of-a-kind virtual partnership event dedicated to educating marketers about best practices and trends in all aspects of the growing partnership ecosystem. Over 40 speakers from leading companies such as Canva, Condé Nast, HSBC, Ivory Ella and many more participated in this four-week educational event covering best practices and in-depth analysis of the growing industry. . Topics such as targeted partnerships, building successful B2B partnerships, strengthening business content partnerships and how small businesses can grow using partnerships have generated over 3,000 registrations worldwide.
Also in the first half of the year, impact.com added more than 530 new clients globally, increasing its number of clients at the end of the first half by 69% compared to the same period last year, including Big Red Group, Corkcicle , OnePlus, OPPO, Parachute Home, Puma, Skyscanner, Tempur Sealy and Zalora. And in recognition of its industry-leading innovation and partnership management technology, impact.com has been recognized by several leading industry organizations, including:
Most Innovative Use of Martech (Silver) at the B2B Martech Awards
Best Performance Marketing Technology at the Performance Marketing Awards (PMA)
Best Travel, Leisure & Lifestyle Campaign with TUI in LDCs
Best Influencer Marketing Platform (Bronze) at the Influencer Marketing Awards
impact.com has also just been announced as a shortlist nominee for nine additional International Performance Awards (IPMA) and Marketing Tech Company of the Year at the B&T Awards in Australia.
The second half of the year promises to be as dynamic as the first, with impact.com featuring The Partnership Economy podcast, featuring Yovanno alongside company co-founder Todd Crawford. In this bi-weekly series, they will meet with other industry leaders to dissect the future of partnerships as a lever of scale and an opportunity to put the consumer first.
In August, impact.com launched a free online academy that teaches learners how to drive growth through affiliate marketing and partnerships. As partnerships increasingly support marketers’ customer acquisition strategy, the Partnership Experience Academy (PXA) aims to inspire people to use partnerships to deliver maximum value to their businesses. Designed for anyone looking to gain knowledge of the partnership space, PXA offers beginner’s courses with an in-depth strategic focus with content created by leading experts in the partnership economy. To learn more or to register, visit https://impact.com/partnerships-experience-academy/.
The company wasted no time in its plans to leverage the new funding to expand globally, opening two new offices in Copenhagen, Denmark, and Stockholm, Sweden last month. The company’s expansion into Denmark is led by Nicolai Mariegaard and Marcus Ericson will lead the Swedish presence of impact.com.
The company has also improved its own referral program, where partners can sign up to earn a percentage of the revenue each time one of their referrals becomes a paying impact.com customer. Yovanno added, “The powerful, purpose-built impact.com platform helps businesses (brands, agencies and publishers) build authentic, lasting and rewarding relationships with consumers. We look forward to seeing this growth and momentum continue as we complete the second half of 2021. “
To learn more about how impact.com can help aggregate, orchestrate and optimize the total value of all partnerships with ease and transparency, driving growth and creating new value for consumers, visit impact. com.
The world’s leading platform for managing partnerships, impact.com has transformed the way businesses manage and optimize all types of partnerships, including affiliates, influencers, business content publishers, B2B, and more. The integrated platform helps brands, publishers and agencies build authentic, lasting and rewarding relationships with consumers by providing visibility along the consumer’s journey. Impact.com users are able to aggregate, orchestrate and optimize the total value of all partnerships with ease and transparency, which drives growth and creates new value for consumers. To learn more about how impact.com’s technology platform and partnership marketplace is driving revenue growth for global corporate brands such as Walmart, Uber, Shopify, Lenovo, L’Oréal, Fanatics, Levi’s and 1-800-Flowers, visit www.impact. com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20210922005364/en/
Gaby May, Source Code Communications
Cristy Garcia, impact.com